Background:

Here, helping has a long-standing tradition

The Kaes company supports humedica since 1981 with donations

by Markus Bär, 2017/01/24

A proud 36 years old is the relationship between the globally active Kaufbeuren relief organisation humedica and the Ostallgäu company Kaes, who owns 36 V-Markets, ten V-Hardware Stores and five Christls Fashion Stores. Kaes donated already many thousands of Euro to humedica for the good cause. The exact amount is not known as neither Kaes nor humedica has ever checked it.

“As humedica has an excellent reputation, we have decided to organise another big charity campaign with humedica to celebrate the 50th anniversary of the V-Markets.”

Michael Stöckle, member of the Georg Jos. Kaes general management.

It is planned to gather at least 250.000 Euro. At the V-Markets customers can buy donation cards to take part in raffles. The revenue will go to humedica, who for years now pursues an ambitious target: when somewhere in the world disaster strikes, a humedica relief intervention team arrives on site no more than 24 hours later to care for the injured and sick victims.

humedica general manager Wolfgang Groß (on the left) and Horst Hermann from the Kaes company hope for a strong participation in "Donate & Win". Photo: humedica

Impressive commitment

humedica´s social engagement had always impressed the owners of the Kaes company: in 1967 opened the first V-Market ever at Kaufbeuren and in 1981 the first donation of the Kaes company went to humedica.

The Kaes family company finances all the prizes as well as the organisation of the charity campaign. Till date this amounts to 40.000 Euro, but the costs can still increase. humedica founder Wolfgang Groß and Horst Hermann, a member of the owner family, now hope that 250.000 donation cards will be sold – which corresponds to a quarter of a million Euro for the good cause.

If needed, Kaes is ready to reprint anytime. Till date 7.500 donation cards have already been sold. As a reward humedica parties for all ages will take place in every V-Market in the course of the year.

How the campaign "Donate & Win" works

  • All V-Markets, V-Hardware Stores and Christls Fashion Markets sell donation cards for one Euro at the check-out. Everyone, who buys such a card, donates 100 per cent of this Euro to the globally active Kaufbeuren relief organisation humedica.
  • Those, who want to take part in the raffles, can fill in their addresses at the backside of the donation card and put it into a dedicated box to participate in the prize draw of the respective month. Explicitly, the addresses will not be used for marketing purposes. You can buy as many donation cards as you like: thus you donate more to humedica while increasing your chances of winning.
  • The donation campaign will run throughout 2017 and will cover twelve monthly prize draws.
  • The January prizes include three shopping vouchers for the V-Markets worth 1.500, 1.000 and 500 Euro. In February one scooter, three tablets and 50 shopping vouchers, each worth 50 Euro, will be raffled. The following months will for example bring E-Bikes as prizes. On the whole the V-Market will donate lottery prizes worth at least 40.000 Euro.
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