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humedica nominated for PR Picture Award 2017

Lebanon photography on shortlist of renowned media award

by LKO,  2017/08/16

Like in 2016, also this year humedica has been nominated for the well-known PR Picture Award. The expressive image of the reportage photographer Christoph Jorda has been selected for the category „Portrait“. The picture titled „Life is beautiful“ was taken in the course of the relief intervention for Syrian refugees in the Lebanon and shows a boy called Moussa, who lives with his family in a transitional tent camp in the Lebanese Bekaa valley. The PR Picture Award is organised once a year by the dpa subsidiary news aktuell in six categories for excellent photography.

The story behind the picture is moving: the 12 year old boy Moussa fled from the violence in his home country Syria over the border, where he and his loving family found shelter in one of the many refugee camps. Without protection from the sun and without the necessary medication his sun allergy progressed in a way, which concerned not only the medical team of humedica on site, but also the accompanying photographer Christoph Jorda.

Christoph Jorda humedica Libanon PRBildAward dpa news aktuell

Awarded for the PR Picture Award for humedica: the portrait of the 12 year old refugee boy Moussa. Photo: Christoph Jorda

Like so often we are blinded by our first impression and associations: It is true that Moussa has to cope with a challenging everyday life marked by physical restrictions, he has lost his home and is living under difficult conditions, his future is uncertain. And yet he radiates a tremendous zest for life and is full of energy, full of life.

Since 2012 humedica engages in the Lebanon and provides medical help for Syrian refugees. In mobile clinics the local teams treat patients in approximately 30 refugee camps and thus secure the basic medical care of acute and chronically ill people as well as young and expecting mothers. In order to portray this engagement and to convey a lasting impression of the relief work on site to German sponsors, Christoph Jorda visited the Lebanon in the autumn of 2016 as a volunteer.

Christoph Jorda puts his images at our disposal for free, a valuable assistance for the public relations work of humedica. His cooperation with us in various interventions such as the relief project after the earthquake in Nepal has already been rewarded: in 2016 Christoph Jorda and humedica won the PR Picture Award in der category „Portrait“ against 1.500 other submitted motives. The winning photography „Future in ruins“ was taken during an emergency relief intervention shortly after the heavy earthquake in 2015.

Please support his commitment this year again and vote for our photo at the PR Picture Award. Thank you very much!

Vote for humedica!
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